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Mere

Brand Identity
Illustration
Packaging

Mere is a protein-packed food bar made from whole ingredients, bringing vibrant flavor and the simple enjoyment of real food. Each bar swirls in new flavors: apple cinnamon, dark chocolate, banana oat, and raspberry vanilla. Baked into your daily ritual, it's an easy snack to grab on the way out the door and fuel a busy day.

The identity reflects that same honesty. Rich colors echo the ingredients themselves, illustrations stay true to each whole ingredient, and the typography carries a natural simplicity. Oats are the common thread of every bar, so the submark turns them into a subtle motif, a quiet nod to Mere's core ingredient.