Defining Her Future
Creative Direction + Visual Identity + Merch Design
The Cal Poly Women in Business (WIB) Defining Her Future conference is a student-run business event, drawing 500 attendees annually. As the Creative Marketing Lead to a team of four, I spearheaded the initial development of the event’s visual theme, including the creation of the logo and key visual assets. My teammates then utilized these creative elements to produce a cohesive range of marketing and merchandise materials, ensuring consistency across all event-related content.
Creative Process
I led a team with varying design experience, but they created strong marketing content when given the right visual assets. I often refined their initial concepts to align with our brand identity. Above is a teammate's Canva design, followed by my adaptation in Illustrator.
Final Deliverables
